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+
+                        <h1 id="url-previews"><a class="header" href="#url-previews">URL Previews</a></h1>
+<p>The <code>GET /_matrix/media/r0/preview_url</code> endpoint provides a generic preview API
+for URLs which outputs <a href="https://ogp.me/">Open Graph</a> responses (with some Matrix
+specific additions).</p>
+<p>This does have trade-offs compared to other designs:</p>
+<ul>
+<li>Pros:
+<ul>
+<li>Simple and flexible; can be used by any clients at any point</li>
+</ul>
+</li>
+<li>Cons:
+<ul>
+<li>If each homeserver provides one of these independently, all the HSes in a
+room may needlessly DoS the target URI</li>
+<li>The URL metadata must be stored somewhere, rather than just using Matrix
+itself to store the media.</li>
+<li>Matrix cannot be used to distribute the metadata between homeservers.</li>
+</ul>
+</li>
+</ul>
+<p>When Synapse is asked to preview a URL it does the following:</p>
+<ol>
+<li>Checks against a URL blacklist (defined as <code>url_preview_url_blacklist</code> in the
+config).</li>
+<li>Checks the in-memory cache by URLs and returns the result if it exists. (This
+is also used to de-duplicate processing of multiple in-flight requests at once.)</li>
+<li>Kicks off a background process to generate a preview:
+<ol>
+<li>Checks the database cache by URL and timestamp and returns the result if it
+has not expired and was successful (a 2xx return code).</li>
+<li>Checks if the URL matches an oEmbed pattern. If it does, fetch the oEmbed
+response. If this is an image, replace the URL to fetch and continue. If
+if it is HTML content, use the HTML as the document and continue.</li>
+<li>If it doesn't match an oEmbed pattern, downloads the URL and stores it
+into a file via the media storage provider and saves the local media
+metadata.</li>
+<li>If the media is an image:
+<ol>
+<li>Generates thumbnails.</li>
+<li>Generates an Open Graph response based on image properties.</li>
+</ol>
+</li>
+<li>If the media is HTML:
+<ol>
+<li>Decodes the HTML via the stored file.</li>
+<li>Generates an Open Graph response from the HTML.</li>
+<li>If an image exists in the Open Graph response:
+<ol>
+<li>Downloads the URL and stores it into a file via the media storage
+provider and saves the local media metadata.</li>
+<li>Generates thumbnails.</li>
+<li>Updates the Open Graph response based on image properties.</li>
+</ol>
+</li>
+</ol>
+</li>
+<li>Stores the result in the database cache.</li>
+</ol>
+</li>
+<li>Returns the result.</li>
+</ol>
+<p>The in-memory cache expires after 1 hour.</p>
+<p>Expired entries in the database cache (and their associated media files) are
+deleted every 10 seconds. The default expiration time is 1 hour from download.</p>
+
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